President's Message

Since our founding in 1963, thanks to everybody’s understanding and cooperation, JAF has continued to provide mobility users with road services supporting safety and security, among various other services. As of the end of March 2025, the number of JAF members reached roughly 20.817 million, an increase of about 315,000 compared to the same period the previous year. In response to your support, we will continue to make proactive efforts to further improve member satisfaction as we address the issues facing our mobility society today.

JAF’s environment is increasingly changing due to technological advances and societal digitization, major changes in the automotive industry and business models brought about by CASE and MaaS, diversification of personal values, further declining birthrate, and aging population.

In our core business of road services, we revised the Road Services Terms of Use last April, making some changes to further enhance member services such as lengthening the free towing distance for members (from 15km to 20km) and reviewing road service fees. Furthermore, following the 2024 Noto Peninsula Earthquake, JAF ROAD SERVICE special support team s were organized to represent each region and dispatched to Ishikawa Prefecture. In 88 days, a total of 618 employees were dispatched to assist with recovery in the affected areas by rescuing disaster-struck vehicles. Free road services were offered in some areas that were severely affected (58 cases in total) and stayed in effect until September 30th. JAF has a rapid rescue operation system in place to accurately respond to requests for assistance from customers affected by disasters.

As for member services, we are making improvements by expanding content, such as enhancing preferential facilities for members to use regularly and holding events, in the hopes of increasing member satisfaction. We will also continue to support safe and secure local communities with activities such as holding seminars and events, and conducting various surveys, to promote traffic environment awareness activities. Together with automobile users, we have long been making requests and proposals for fair, just, and simple revisions to the automobile tax system, working to realize a healthy mobility society.

With an eye on the future, in 2025 JAF renewed its basic philosophy, which is our cornerstone of business operations, and formulated Vision 2035, which will serve alongside our basic philosophy as our long-term business policy.

Our new basic philosophy is that: "JAF will provide services that support safety and security to realize a society where mobility is highly valued." Leaving JAF's history and unchanging values untouched, we have defined "high mobility value" as bringing new value to the very act of mobilizing, the people who are mobile, and society, rather than singling out automobile users. Based on safety and security, we will continue to work toward the realization of a society that places high value on mobility.

Vision 2035 states that: "As diversified means of transportation penetrate society, we will maximize the power of mobility to support people's richer daily lives. " In response to social issues such as aging and declining population, lack of mobility, and road safety, expectations are on JAF to respond flexibly to diverse needs.

We believe in and harness the power of mobility. Through dialogue with local communities, JAF will continue to actively engage in discovering and resolving issues as we work to make everyday life more fulfilling for everyone. We look forward to your continued support and cooperation.

Masayoshi Sakaguchi
President
Japan Automobile Federation (JAF)